A few days ago, mint.com, a fantastic online personal finance tool, was sold to Intuit. A number of users are disappointed, and some are downright pissed, claiming the “next generation bends over.” Well, first of all, that’s ridiculous, a company sells when it wants to sell, and there are may ways to change the world, sometimes outside the system, sometimes within the system. But here’s one issue that some users have certainly noticed: what happens to the data?
Mint.com’s founder has declared that the service will remain free to individuals. That’s great, but it’s my data. I’m not sure I want Intuit to have it. Will mint.com give me the option of leaving and erasing all of my data before going over to Intuit? Will they actively notify all of their users before this incredibly personal data changes hands? Will they make the bold, but ultimately right, decision, of making this move to Intuit opt-in, rather than opt-out?
They should. I fully support mint.com’s ability to choose its own destiny, but I want to make sure I get to choose mine, too. I hope mint.com does the right thing here. My data shouldn’t end up in Intuit’s hands just because I wasn’t paying close attention.